Source: Theme Park Insider.
By Robert Niles: What does it take to break into the theme park design business?
If we kept a list of frequently asked questions on Theme Park Insider, that one would rank high upon it. Young theme park fans (and even some not-so-young-ones) often dream about turning their love for theme parks into a career designing them. But answering this question proves difficult, for the people who create parks took an almost countless number of paths to those jobs.
Perhaps that is appropriate, however, for designing great theme park attractions demands the ability to translate often-elusive dreams into practical, physical spaces. It’s not the type of job for people who need a single, well-defined path forward to their goals.
In his latest book, One Little Spark!: Mickey’s Ten Commandments and The Road to Imagineering, Disney Legend Marty Sklar includes comments and advice from 75 current and former Disney Imagineers who share their experiences on that road. It’s like reading a Disney geek’s dream discussion thread.
If you haven’t heard Sklar’s story and aren’t familiar with the only Disney cast member who’s been at the opening of every Disney theme park around the world, I would suggest starting with his 2013 autobiography, Dream It! Do It!: My Half-Century Creating Disney’s Magic Kingdoms.” (Or take a few moments to read our Theme Park Insider interview with Marty Sklar.)
Marty Sklar, right, with fellow Disney Legend Jack Lindquist, at this year’s IAAPA Attractions Expo
One Little Spark reads best as a companion to Sklar’s earlier book. This isn’t a biography, but a master class in theme park design. Before Sklar gets to the replies from his former coworkers, he reintroduces his core design principles for theme park attractions, which he calls “Mickey’s Ten Commandments.”
- Know Your Audience
- Wear Your Guests’ Shoes
- Organize the Flow of People and Ideas
- Create a Wienie (Visual Magnet)
- Communicate with Visual Literacy
- Avoid Overload – Create Turn-Ons
- Tell One Story at a Time
- Avoid Contradictions – Maintain Identity
- For Every Ounce a Treatment, Provide a Ton of Treat
- Keep It Up (Maintain It!)
Sklar illustrates each “commandment” with the examples of an outstanding success — and a failure — for each. With the freedom to speak that a retiree enjoys, Sklar explains why certain Disney projects failed, or at least didn’t achieve their full potential. As he did in Dream It! Do It!, Sklar takes a well-targeted shot at executives who let Disneyland start falling apart in the early 2000s, as well as Exxon managers who demanded 39 versions of the script of the old Universe of Energy show at Epcot before signing off. But Sklar directs fair criticism within Imagineering, as well, giving “The Goof” to Center Street at Tokyo Disneyland, “Le Visionarium” at Disneyland Paris, and even the initial entry design of Disney’s Animal Kingdom, which led to backups as people stopped to figure out where to turn.
Sklar lets the leader of that design team, Joe Rohde, explain, “People are people. They aren’t always going to cooperate with your highfalutin concept!”
In the back half of the book, the “Road to Imagineering,” Sklar turns the pages over to his former coworkers, including Alfredo Alaya, Joe Herrington, Kathy Mangum, Elisabeth Erlandson, Kevin Rafferty, and dozens more.
There’s no single road to a career in theme park design, but if there is a common theme expressed within the many stories shared here, Josh Gorin expresses it: “The most successful Imagineers are those who see ‘this is new to me’ as an opportunity, not a barrier. They are willing to outside their comfort zone in the interest of expanding their horizons and gaining new perspectives. …Constantly ask questions, learn how things work, try new and exciting things, and you’ll build up a strong base of experiences and an ongoing curiosity that will serve you well at WDI and in life.”
You Might Also Like:
- IAAPA Legends Panel: How Disneyland Changed the Industry, and How the Industry Changed Disney
- Theme Park Insider interview with Marty Sklar
Support Theme Park Insider This Holiday Season:
- Buy Theme Park Insider’s 2016 Orlando Guidebook
- Get Theme Park Insider T-shirts and Hoodies
- Get “Insider” Website Benefits